What drives growth. What blocks it.
And what to do next. A weekly newsletter by Seton Vermaak.
[Subscribe on LinkedIn]
Customers are harder to find. Stop losing the ones you have.
Customers cost more to win and spend more carefully. Yet most businesses still lose them between disconnected teams, systems and channels.
[ Read the edition → ]
Why brilliant strategies fail.
A strategy can be right and still go nowhere. Before recommending the ideal, ask whether the organisation can actually deliver it.
Your marketing problem probably isn’t a marketing problem.
Businesses often reach for a solution before diagnosing the problem, and everyone ends up solving something different. Find the one problem first.
Straight answers.
What is The Growth Imperative?
The Growth Imperative is a free weekly LinkedIn newsletter by Seton Vermaak, founder of Growth Motive. It covers what drives business growth in the UAE and GCC, what blocks it and what to do next.
How often is The Growth Imperative published?
Weekly, on LinkedIn.
Who writes The Growth Imperative?
Seton Vermaak, founder of Growth Motive, drawing on 30 years of growth, marketing and customer work across four continents.
What topics does The Growth Imperative cover?
One practical growth challenge per edition: customer acquisition, retention and loyalty, customer experience, CRM, AI, ecommerce, brand, data and the barriers inside the business.
How do I subscribe?
Subscribe for free on LinkedIn. Each new edition reaches you there.
Can I discuss an edition with the author?
Yes. Book a free call with Seton Vermaak and bring the edition with you.
Book your call with Seton.
30 minutes with Seton to understand the problem. If there’s a fit, he comes back with a first diagnosis, a fixed fee and a timeline, before anything is signed.
No sales team. You talk to Seton, the founder, from the very first call.
Prefer email? hello@growthmotive.co