Why brilliant strategies fail.

A strategy can be right and still go nowhere. Before recommending the ideal, ask whether the organisation can actually deliver it.
In short
Strategy has to survive budgets, politics, capability gaps and legacy systems.
The ideal answer is easy to draw. The deliverable one is harder.
Ask early: can this team, with these systems, really make it happen?
Shape the plan to the business you have, then grow it.
The full edition is on LinkedIn.
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Customers are harder to find. Stop losing the ones you have.
Customers cost more to win and spend more carefully. Yet most businesses still lose them between disconnected teams, systems and channels.

Your marketing problem probably isn’t a marketing problem.
Businesses often reach for a solution before diagnosing the problem, and everyone ends up solving something different. Find the one problem first.