Customers are harder to find. Stop losing the ones you have.
Seton VermaakFounder, Growth Motive
Customers cost more to win and spend more carefully. Yet most businesses still lose them between disconnected teams, systems and channels.
In short
Buyers want certainty: a defined outcome, a fixed fee and a date.
Acquisition is getting dearer, and customers are more deliberate about value.
To the customer it is one relationship. Inside the business it runs through many teams, each with its own data.
Fix the joins between them before spending more to find new customers.
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