Every angle counts.
Customers, experience, technology, loyalty or new revenue.
About
Senior people on the real problem.
You pay for expertise and outcomes, not hours.
[Book a call]Our thesis
Growth can come from anywhere.
Covering it all gets expensive.
Specialists pile up. No one joins the dots.
So we bring the right few.
Senior people on one problem, paid on outcomes.
The people on your problem.
Senior from the first call. The right ones join around what you need, not held as overhead.
Seton Vermaak
Founder. Thirty years across almost every part of marketing and business growth. He finds the practical way forward and stays until the work delivers.
Focus
Growth strategy, CRM, loyalty, CX, marketing transformation, customer activation, commercial roadmaps.
Justin Vermaak
Founder. Nearly 30 years turning commercial ambition into ecommerce performance, across Pentland, DynamicAction and Sleep Solutions.
Focus
Venture exploration, asset creation, commercial experiments, commerce and investable opportunities.
Faheem Chaudhry
Brought in when the brand, the proposition or the way the business is organised is holding growth back.
Focus
Brand, proposition, internal alignment, operating model, organisation-facing change.
Shane Rogel
Brought in when the numbers need to make the case: what it costs, what it returns, and whether it pays.
Focus
Commercial modelling, investment cases, profitability, financial discipline, return logic.
Testimonials
In their words.
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Seton strategised the most successful UGC campaign for us at the Hong Kong Tourism Board. He is insightful and always gives his best to the job.
Tina ChaoChief Marketing Officer, McDonald’s
Client · Hong Kong Tourism BoardGold · Marketing Excellence Awards 2017 -
Seton’s knowledge of the customer was critical in winning the business. Simply put, he is a top class digital strategist and the x-factor in improving customer engagement.
Juancho JerusalemTechnology Sales & Commercial Leader · Oracle, Salesforce
Partner · a complex Salesforce win -
A genuine, intelligent and sincere partner who has earned my complete trust. His passion for great work and human insight makes him a star in any boardroom.
Sebastian TroenCommercial Leadership, Asia-Pacific · ex-Capgemini Invent, Publicis Sapient
Worked alongside Seton · Hong Kong and Southeast Asia
Experience
0yrs
across four continents
The experience behind every Box.
Names we’ve worked with
Licensed and registered
Registered in mainland Dubai.
Growth Motive Consulting LLC is a mainland company, licensed by Dubai’s Department of Economy and Tourism. You contract with a registered UAE business, not a freelancer.
- Company
- Growth Motive Consulting LLC
- Licensed by
- Department of Economy and Tourism (DET), Dubai
- License no.
- 1650126
- Registered
- Mainland Dubai, UAE
Newsletter · On LinkedIn
The GrowthImperative.
Practical reads on what drives growth, from the people doing the work.
[Subscribe on LinkedIn]Where growth really stalls, and how to find it.
Customers, CRM and loyalty that pay their way.
AI where it earns its place.
FAQs
Straight answers.
What is Growth Motive?
Growth Motive is a Dubai-based growth advisory and consultancy. It helps businesses in the UAE and GCC find the real barrier to growth and fix it with fixed-fee, fixed-scope projects called Boxes.
Who founded Growth Motive?
Seton Vermaak, who leads customer growth with 30 years across Africa, Asia, Arabia and Europe, and Justin Vermaak, who leads ecommerce and ventures with nearly 30 years at Pentland, DynamicAction and Sleep Solutions.
Who is Growth Motive for?
Ambitious mid-market businesses in the UAE and wider GCC that need senior judgement, sharper priorities and measurable growth without the cost of a major consultancy.
Where is Growth Motive based?
Dubai, United Arab Emirates. Growth Motive delivers across the UAE, Saudi Arabia (KSA) and the wider GCC.
How does Growth Motive charge?
A fixed fee for a defined outcome, agreed before work starts. You pay for expertise and outcomes, not hours, with no open-ended retainers.
How is Growth Motive different from a traditional consultancy?
You pay for the outcome, not the hours. The senior people you meet do the work, and specialists are brought in around your problem instead of held as overhead.
How do I start working with Growth Motive?
Book a free 30-minute call with founder Seton Vermaak, or take the three-minute Motive growth assessment to see where to start.
Free · 30 minutes
Book your call with Seton.
30 minutes with Seton to understand the problem. If there’s a fit, he comes back with a first diagnosis, a fixed fee and a timeline, before anything is signed.
No sales team. You talk to Seton, the founder, from the very first call.
Prefer email? hello@growthmotive.co
Live availability
30 min · Google Meet